Google Keyword Planner is a tool developed by Google to help website owners and marketers find the right keywords to use for their website's search engine optimization (SEO) and search engine marketing (SEM) campaigns. In this article, we will discuss what Google Keyword Planner is, how it works, and how you can use it to improve your website's visibility and reach.
What is Google Keyword Planner?
Google Keyword Planner is a free tool that allows you to research keywords and phrases related to your website or business. It is a part of the Google Ads platform, and it is primarily designed for creating and optimizing pay-per-click (PPC) advertising campaigns. However, it is also useful for organic search engine optimization (SEO) and content marketing.
With Google Keyword Planner, you can search for keywords and phrases that are relevant to your business or website, and see how frequently they are searched for on Google. You can also get information about the competition level of each keyword, the cost per click (CPC) for advertising on that keyword, and other relevant data.
How does Google Keyword Planner work?
Google Keyword Planner works by using the Google Ads database to provide keyword suggestions and related search terms. The tool allows you to enter a keyword or a list of keywords related to your business or website, and it will show you the most relevant keywords and phrases based on search volume, competition, and other metrics.
The tool also provides data on the average monthly searches for each keyword, the level of competition for that keyword, and the suggested bid for advertising on that keyword. This information can help you choose the best keywords to target for your SEO and SEM campaigns.
How to use Google Keyword Planner?
To use Google Keyword Planner, you will need to have a Google Ads account. If you don't have one, you can sign up for free. Once you have an account, follow these steps:
Step 1: Sign in to Google Ads and click on "Tools & Settings" in the top menu.
Step 2: Select "Keyword Planner" from the dropdown menu.
Step 3: Enter a keyword or a list of keywords related to your business or website in the search bar. You can also enter a URL to get keyword suggestions based on your website's content.
Step 4: Choose your targeting options. You can select the geographic location, language, and search network (Google or Google and search partners) you want to target.
Step 5: Review the keyword suggestions and data. The tool will show you a list of relevant keywords, their average monthly searches, competition level, and suggested bid for advertising on that keyword.
Step 6: Select the keywords you want to target and add them to your plan. You can download the plan as a CSV file or add the keywords directly to your Google Ads account.
Conclusion
Google Keyword Planner is a powerful tool that can help you improve your website's visibility and reach. By researching the most relevant keywords and phrases related to your business or website, you can optimize your content and advertising campaigns for better results. With Google Keyword Planner, you can access valuable data about search volume, competition, and suggested bid for advertising, which can help you make informed decisions about your SEO and SEM strategies.